The Sustainable Home Store proudly uses Better Cotton in all of our products


Better Cotton is the world’s leading sustainability initiative for cotton. Our collective mission is to help cotton communities survive and thrive, while protecting and restoring the environment.

Cotton is one of the world’s most important renewable natural resources. Safeguarding the growing and production of it is essential. The Better Cotton Initiative (BCI), or just Better Cotton for short, is the largest cotton sustainability programme in the world.

Better Cotton is not a commodity but a cause. So, join us and the cotton-producing community, and be part of creating a sustainable future.

Working together for change

In just over a decade, stakeholders spanning the industry from farmers, ginners, spinners, suppliers and manufacturers to brand owners, retailers, civil society organisations, donors and governments, have partnered together for change. Today, there are more than 2,300 members in the Better Cotton network.

A farmer-centric approach

Better Cotton is about focussing on who and what matters in creating a more sustainable future: farmers, farmworkers, their communities, and their education, knowledge and well-being.

Field-level partners work with these communities to help achieve better yields, improved working conditions and greater financial security. Better Cotton is helping almost 4 million people whose working lives are connected to cotton production.

A 360-degree holistic plan

Better Cotton aims to support farming communities socially, environmentally and economically. With better soil and water management, less use of pesticides and greater resilience to climate change come opportunities.

For smallholders, it means improved crops. For farming communities, it means decent work, gender empowerment and less inequality. And for industrial level farmers, it leads to new and more innovative practices, where sustainability translates into profitability.

“Last year, 2.2 million Better Cotton farmers produced 4.7 million tonnes of Better Cotton. That's now 20% of the world’s cotton production.”

Chambray Stripe Duvet Set

£34.00

Leopard Duvet Set

£34.00

Sadie Duvet Set

£34.00

Tropics Duvet Set

£34.00
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